The Way It Should Be
We founded Cool Diamonds with one goal in mind: providing high-quality beautiful jewellery in a smart, and reliable online store. Our passion for excellence has driven us from the beginning. We know our products create a strong emotional bond, and strive to make our jewellery a product combining build excellence and beautiful design.
Cool Diamonds was formed in 1999 after careful market analysis to take advantage of the vertical integration that was taking place in the diamond jewellery business and the niche created by advances in web retail technology.
The website has become one of the most successful of it‘s kind in the UK. There has been considerable media attention (see press page) in the company and Cool Diamonds sponsored an annual award for jewellery design at St. Martin‘s College of Arts and Design, the leading course of its kind in the country.